I’ve always loved fashion, but as a 5-foot-tall woman, I spent years feeling like clothes just weren’t made for me. Shopping meant endless scrolling, only to find sleeves that swallowed my hands, hems that dragged on the floor, and proportions that never looked quite right. Even when I found petite options, they were usually limited, outdated, or uninspired.
After years of frustration, I decided to stop waiting for a solution and create one myself. That’s how Etela Petite was born. It’s the space I always wished existed.
Etela Petite is more than a fashion brand. It’s a destination where women under 5’4” can finally find clothes designed with them in mind. From elevated basics to trend-forward pieces, everything we curate is proportioned to fit beautifully and feel effortless. No more guessing. No more tailoring. No more compromises.
For me, this isn’t just about clothes. It’s about confidence. It’s about walking into a room and feeling seen. It’s about proving that being petite isn’t a limitation. It’s something to be proud of.
And it’s about giving you what I always wanted: a wardrobe that fits your body, your life, and your style.
- Founder, Michelle Yallum